Why People Are Moving to Reno in 2025

Reno has come a long way from its reputation as “The Biggest Little City in the World.” In 2025, it’s not just a catchy slogan—it’s a thriving destination for professionals, families, and retirees alike. Here’s why so many people are packing up and making Reno their new home.

1. Booming Job Market

Reno’s job scene is on fire. With companies like Tesla, Panasonic, and Switch investing heavily in the region, there’s no shortage of opportunity in tech, logistics, and clean energy. Add in the rise of startups and remote work culture, and it’s easy to see why young professionals are eyeing Reno as the next frontier.

2. No State Income Tax

Let’s be honest—keeping more of your paycheck is a big draw. Nevada has no state income tax, which makes Reno even more appealing compared to neighboring California. Many transplants are drawn here not just for the lifestyle, but for the financial perks too.

3. Outdoor Lifestyle

If you’re into hiking, skiing, kayaking, or mountain biking, Reno is a dream. Lake Tahoe is less than an hour away, Mt. Rose is even closer, and the Truckee River runs right through town. The region offers year-round outdoor recreation that rivals anywhere in the West.

4. Affordable (Compared to the Coast)

While prices have risen, Reno is still more affordable than places like San Francisco or L.A. Buyers are finding they can afford larger homes, yards, and even some land—something nearly impossible in big-city markets.

5. Vibrant Local Culture

Reno has heart. From Artown in the summer to Hot August Nights, the city is buzzing with events. Midtown’s shops and restaurants continue to thrive, and the downtown area is in the midst of a major revitalization. There’s a strong sense of community that keeps people engaged and excited.

6. Family-Friendly and Growing

Reno’s public schools, growing number of parks, and family-focused communities like South Meadows and Damonte Ranch make it an increasingly attractive spot for those looking to settle down.

Final Thoughts

Whether it’s for the job opportunities, the scenic lifestyle, or the tax savings, more and more people are calling Reno home. As locals, we’re excited to see the city grow—and even more excited to help you find your place in it.